About the brand

Dads Apprentice is a niche clothing brand designed for toddlers and babies, offering a fun and functional range of construction-themed apparel. Our collection is inspired by the tools of the trade, featuring iconic construction machinery such as dump trucks, bulldozers, and diggers. Our aim is to help parents introduce their young children to the world of construction, landscaping, and imaginative outdoor play. The brand’s core focus is to encourage both learning and play by combining education with comfort, making it the perfect apparel for curious, active toddlers who love the sandbox and beyond.

People behind the brand

The name “Dads Apprentice” was independently inspired by my personal
journey as a new father working in the earthmoving and construction industry. It
symbolises the tradition of passing on practical skills and values to younger
generations — something that is deeply embedded in both my personal life and
professional background.

My family has worked across farming, earthmoving, and small business for over
three generations, with long-standing roots in machinery, accounting, and trades
education — the latter extending to university-level education in accounting and
IT.

The idea of “Dad’s Apprentice” is a natural extension of those values —
mentorship, hands-on learning, and family legacy.